[ 3:28 - from YouTube ]
In an effort to get consumers to pay attention to in-flight safety procedures, the staff of Air New Zealand stripped down to the bare essentials. Literally. Watch closely as the unclad crew unveil all the rules and regulations, wearing nothing but a smile. It's definitely a unique way of getting passengers to take notice of content they would typically tune out, so long as Air New Zealand doesn't mind associating its brand with attendants in the buff. But there's no denying it's memorable, and hopefully, viewers will retain the important facts. Or, should I say, the 'naked' facts? I don't know about you, but I can't remember a thing unless it's unfettered by pesky clothes. Either way, it certainly shows that Air New Zealand has absolutely nothing to hide!
Writer, Producer, Branded Entertainment Guru Gennefer Gross
Writer, Producer, Branded Entertainment Specialist