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Air New Zealand: The Bare Essentials of Travel Safety
Docs & Non-Fiction (How-To), Other Gems (Branded Entertainment), Viral (Shock)
[ 3:28 - from YouTube ]
In an effort to get consumers to pay attention to in-flight safety procedures, the staff of Air New Zealand stripped down to the bare essentials. Literally. Watch closely as the unclad crew unveil all the rules and regulations, wearing nothing but a smile. It's definitely a unique way of getting passengers to take notice of content they would typically tune out, so long as Air New Zealand doesn't mind associating its brand with attendants in the buff. But there's no denying it's memorable, and hopefully, viewers will retain the important facts. Or, should I say, the 'naked' facts? I don't know about you, but I can't remember a thing unless it's unfettered by pesky clothes. Either way, it certainly shows that Air New Zealand has absolutely nothing to hide!
eGuider: Gennefer Snowfield
Writer, Producer, Branded Entertainment Specialist
Gennefer is a writer, producer and founder of Space Truffles Entertainment, a boutique digital media agency specializing in branded entertainment, web series and transmedia narratives that connect content and commerce through immersive, multi-platform experiences. A new media strategist and advisor, Gennefer is considered a thought leader in branded entertainment and speaks on topics ranging from digital storytelling to augmented reality. She's consulted for just about every major brand from Coca Cola to Microsoft and web series like The Steps, Full Nelson and The Time Shifters. She's also produced several comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. With over a decade in traditional and web marketing, Gennefer develops compelling brand encounters and multimedia experiences that are changing the face of interactive entertainment.
