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Dreaming in Mono
This is a thrilling piece of branded entertainment, developed by Nordic McDonald's in concert with Perfect Fools, the Swedish film unit Happy Fiction, and Sundance Festival Award winner Jens Jonsson. It takes viewers on an exhilarating journey into the mountains of Norway as snowboarders perform epic feats in their quest to conquer the blustery north. Only subtly branded, McDonald's has truly made this series about the experience, and let's hope these boarders work up a supersized appetite worthy of a Big Mac!
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.