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Spike Jonze Gap Ad
In this Gap advertisement, director Spike Jonze demonstrates the viral properties of destruction. It starts when one woman knocks over a few shirts, and ends when... well, you'll see. Quite a clever way to introduce the "all new" Gap... obliterate the old one!
eGuider: Evangeline Morphos
Evangeline Morphos is a professor of film and theater at Columbia University. She developed the university's first courses in television as dramatic literature. Her scholarly work includes articles on American and British theater, narrative uses of the Internet and film. Evangeline holds a B.A. from Wellesley College and an A.M. and Ph.D. in English from Harvard University.