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Comedy (Broad, Spoof), Music (Music Videos), Other Gems (Branded Entertainment)
[ 2:35 - from YouTube ]

Now, I admit that the whole hip-hop parody thing has been done again and again in the last few years, but this piece of branded entertainment caught my eye with its comical concept and solid execution as part of the Toyota marketing strategy for the Sienna. This video is just one of a series of short comedy films that features the Sienna Family, and I admire the big brands that are stepping up and doing mobile/web advertising as they should be!

Matthew Friedman

eGuider: Matthew Friedman
Director of Content Acquisitions, Fun Little Movies 

Matthew Friedman is the Director of Content Acquisitions at Fun Little Movies in Burbank, CA, and the Director of Online Content at in Los Angeles. A graduate of the Annenberg School of Communication at the University of Southern California, Matthew grew up in the Los Angeles and Ventura Counties of California and Boulder, Colorado. Matthew has been working in the entertainment industry since his teens, starting off on film and television sets as a production assistant. He has since moved into film producing, writing, directing and editing for the documentary and narrative genres. 

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