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That's Why I Chose Yale
Using YouTube to promote a college makes perfect sense. But few have done so. Along comes Yale with a fun, but educational, musical video about why Yalies choose to go there. It'll be interesting to see if this popular video boosts admissions or acceptances this year and if other colleges follow suit. This project is a collaboration between Yale undergraduates and recent alumni working in the admissions office.
eGuider: Daisy Whitney
Multimedia Reporter, Journalist, TV Week, New Media Minute
Daisy Whitney is a writer, producer, on-air correspondent, podcaster and expert in the new media business. She writes and reports for Beet.TV, NBC's KNTV, MediaPost, TVWeek’s NewsPro, Emmy Magazine and This Week in Media. As a senior content producer, she programs conferences for iMedia. She is also the host and creator of the New Media Minute, her own weekly news report on the business of online video that is produced in partnership with NATPE and carried on Beet.TV, the Huffington Post and ABCNews.com. Daisy also provides strategy consulting on online video. She is the author of the forthcoming novel THE MOCKINGBIRDS, to be published by Little Brown. Her Web site is daisywhitney.com.