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Tim Burton's Secret Formula
Tim Burton is synonymous with vivid, spooky storyworlds, but how does he manage one creepy-tastic hit after the other? College Humor explores this question and uncovers the secret formula -- take an existing story + make it a boatload creepier + add a cartoon-y backdrop + cast Johnny Depp and/or Helena Bonham Carter. Rinse, repeat. Box office magic.
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.