Right Said Fred’s “I’m a Celebrity” music video. OK, a bit self-serving because we know Fred and Richard. And when they came to us we instantly got what they were looking for and we said we’ll do whatever it takes to be a part of it! They’re smart enough to be great marketers and have a good chuckle at themselves whenever the opportunity presents itself. Actually, the opposite of a real celebrity.
Todd GreeneCEO, HeadBlade
Ten years ago, Todd Greene had an idea for an invention, $200,000, and a dream to solve a problem and perhaps even a stigma for men who lose their hair. He created the HeadBlade that works ergonomically in the users hand to get the best shave possible for one’s head. But the “inside job” he did for men who ventured uncertainly into the world of headshaving is his biggest contribution. You might say Todd was at the forefront, along with Michael Jordan and Telly Savalas a generation before, of asserting “Bald is Beautiful!” Now a $10 million company in annual sales revenues, the device that started it all has been named a TIME magazine “Best Invention” and the HeadBlade is included in the collection of the Museum of Modern Art. Not bad for a guy with “a dollar and a dream”.
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A great idea does not have to be expensive technology. Soon this concept was adopted by many high fluten ad agencies to use with large corporate clients. But it started here. Think sock puppets, Blair Witch, even Microsoft. In short; you have the tools…now figure out what we all can’t live with and you’ll be rich.