Guest eGuider: Damon Berger
Director of Branded Entertainment, Moderati
Microsoft Songsmith Commercial
Comedy (Unintentionally Funny), Music (Music Videos), Viral (Viral ads)[4:17, from YouTube]
There's been a lot of discussion about viral video as an advertising platform. This is exactly how NOT to do it, courtesy our friends at Microsoft. Quite possibly the worst thing I've ever watched. I love it!






























