Core eGuider: Tim Street
Chief Creative / CEO APE Digital Inc.
It's the music that makes this video for sure, but beyond that is the passion of the students lip-syncing to the Black Eyed Peas' "I Gotta Feeling". This is an important video because it addresses some Internet copyright issues. In my opinion, allowing people to use copyright protected content as a form of expression is good for everyone. If these students had approached the Black Eyed Peas' record label to get permission to make a video like this they would have been shut down in a heartbeat; by just doing it they are going to have a viral video hit on their hands. YouTube has paved the way for new videos to monetize, so both the Black Eyed Peas and UQAM have a chance at making some money. Best of all, the audience is able to enjoy something that, until recently, we never would have had the opportuinity to see.
