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Macca's Chef
Episode 2
Comedy (Spoof), Other Gems (Advertisements, Branded Entertainment)
[ 1:57 - from YouTube ]
There's a lot of creative innovation coming out of Australia right now, and this web series to promote McDonald's new Angus burger is a perfect example. A scripted spoof of a reality cooking show, the series follows the fate of two chefs vying for the coveted title of 'Macca's Chef'. Up against one of Oz's finest Angus burger makers, this smart piece of branded entertainment takes the golden arches to a whole new level. And may have you asking, 'do you want chips with that?'
eGuider: Gennefer Snowfield
Writer, Producer, Branded Entertainment Specialist
Gennefer is a writer, producer and founder of Space Truffles Entertainment, a boutique digital media agency specializing in branded entertainment, web series and transmedia narratives that connect content and commerce through immersive, multi-platform experiences. A new media strategist and advisor, Gennefer is considered a thought leader in branded entertainment and speaks on topics ranging from digital storytelling to augmented reality. She's consulted for just about every major brand from Coca Cola to Microsoft and web series like The Steps, Full Nelson and The Time Shifters. She's also produced several comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. With over a decade in traditional and web marketing, Gennefer develops compelling brand encounters and multimedia experiences that are changing the face of interactive entertainment.
