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The Weak Shop - Chair Pants
Comedy (Spoof), Other Gems (Advertisements)
[ 2:15 - from YouTube ]
The British Columbia Dairy Foundation created this campaign as a way to promote drinking milk for strong, healthy bones. But they may have stumbled upon what could be a blockbuster hit in the states - Chair Pants! Laziness is the American way, after all. Between this product and a Barcalounger, we may never have to stand upright ever again.
eGuider: Gennefer Snowfield
Writer, Producer, Branded Entertainment Specialist
Gennefer is a writer, producer and founder of Space Truffles Entertainment, a boutique digital media agency specializing in branded entertainment, web series and transmedia narratives that connect content and commerce through immersive, multi-platform experiences. A new media strategist and advisor, Gennefer is considered a thought leader in branded entertainment and speaks on topics ranging from digital storytelling to augmented reality. She's consulted for just about every major brand from Coca Cola to Microsoft and web series like The Steps, Full Nelson and The Time Shifters. She's also produced several comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. With over a decade in traditional and web marketing, Gennefer develops compelling brand encounters and multimedia experiences that are changing the face of interactive entertainment.
