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What better way to fight a virus than through viral video? Realizing it lacked the internal talent to create a YouTube hit, the CDC held an open contest for the best video PSA raising awareness about H1N1 virus. LA-based creative shop c2.K made the finals and landed a spot on ABC Nightly News with “Hazmat,” an idea that might actually catch on in their fire-ravaged, smog-laden city.
eGuider: Melissa Roth
Journalist, Author, Web Producer
Melissa Roth has written story extensions and webisodes for HBO shows including Entourage, Big Love, Sex & the City and John from Cincinnati. The author of two books (On the Loose and The Left Stuff), has written for The Washington Post, Rolling Stone and Self magazine. She is currently producing two web series, Miss Beasley's Pick-Up School for Girls and Byron's Barcalounger.