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Humor: My Nike Ad (With Apologies to Tiger)
In its strategic battle to use digital to up its game against the New York Times, the Wall Street Journal is borrowing a page from the digital entertainment studios and creating their own parody videos. In this one, writer Peter Jeffrey serves up his own version of Tiger’s Nike ad. Unlike Earl Woods, however, Jeffrey’s father says what everyone else in the newspaper business is surely thinking: “Would it have killed you go to law school like your mother and I said? Instead you’re making funny videos – I’ve never heard of such a job.”
eGuider: Melissa Roth
Journalist, Author, Web Producer
Melissa Roth has written story extensions and webisodes for HBO shows including Entourage, Big Love, Sex & the City and John from Cincinnati. The author of two books (On the Loose and The Left Stuff), has written for The Washington Post, Rolling Stone and Self magazine. She is currently producing two web series, Miss Beasley's Pick-Up School for Girls and Byron's Barcalounger.