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Meet the Beckers
Getting the Bird
Nearly every brand is trying to crack the branded entertainment nut these days, and there's been a few gems that have come out those efforts, like this web series, 'Meet the Beckers,' developed by Audi. There's always been fierce competition between Audi, BMW and Mercedes in the luxury vehicle market, and this comically depicts that, showing the overly eccentric yuppies and otherwise pretentious members of the Becker family driving rival cars. The star of the show is well-groomed, has a beautiful girlfriend and, you guessed it, drives an Audi. Hey, I said it was funny. I didn't say it wasn't heavy handed.
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.