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Good Vibrations - The Responsibility Project
This video is part of Liberty Mutual's Responsibility Project, focused on inspiring consumers to do the right thing; it's particularly profound without having even one word of dialogue. I mean, who can't relate to that laughter that unexpectedly bursts out when someone trips? But by the end, you find yourself newly inspired to keep good karma flowing, and all it took was a hand-drawn Mr. Miyagi-like elder with a cane!
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.