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Pringle of Scotland Animation by David Shrigley - Life Behind The Scenes
Pringle of Scotland, a luxury knitwear brand that creates cardigans (or jumpers, as they call them) commissioned artist David Shrigley to create a humorous short animated film about life behind-the-scenes at Pringle to celebrate the brands return to Milan Fashion Week. It starts out as a seemingly tame overview of their jumper-making operations but quickly escalates into some good 'ol European cheekiness. Brilliantly done, and there's something especially hilarious about a mild-sounding Scottish lass talking about hooters.
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.