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The Making of Old Spice's Commercial: The Man Your Man Could Smell Like
Docs & Non-Fiction (Art & Entertainment, How-To), Other Gems (Behind the Scenes)
[ 19:35 - from YouTube ]
Proctor & Gamble hit a home run with their recent Old Spice commercial, 'The Man Your Man Could Smell Like,' particularly the special effects leading up to one of the most re-tweeted lines ever -- 'I'm on a horse.' So, Leo Laporte of TWiT Live interviewed the folks over at Wieden & Kennedy who created the ad to learn how this viral sensation was made. And dare I say the 'making of' is as fascinating as the commercial itself.
eGuider: Gennefer Snowfield
Writer, Producer, Branded Entertainment Specialist
Gennefer is a writer, producer and founder of Space Truffles Entertainment, a boutique digital media agency specializing in branded entertainment, web series and transmedia narratives that connect content and commerce through immersive, multi-platform experiences. A new media strategist and advisor, Gennefer is considered a thought leader in branded entertainment and speaks on topics ranging from digital storytelling to augmented reality. She's consulted for just about every major brand from Coca Cola to Microsoft and web series like The Steps, Full Nelson and The Time Shifters. She's also produced several comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. With over a decade in traditional and web marketing, Gennefer develops compelling brand encounters and multimedia experiences that are changing the face of interactive entertainment.
