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What Would James Lipton's Beard Do? - Catfight
This is the "Catfight' commercial in a series of LG spots supporting their anti-text bullying campaign, 'Give It a Ponder.' Their goal is to get teens to think twice before sending questionable texts, and to drive home the point, the picture of decorum, James Lipton lends a hand... err... a beard, that is. Somehow his sage wisdom passes through the grizzly follicles and gives the spirited youths pause before clicking send.
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.