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I Like Stores That Tell Me Exactly What They Are
Funny rap video that extols the virtues of no-frills stores whose names clearly indicate what they sell. Liquor stores and dry cleaners have had this concept nailed for decades. But next time you're hungry for a pepperoni pizza, forget Papa John's - give 'Pizza' a try.
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.