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SHFT - Lighten Up – Dave Matthews Band
Spearheaded by Adrian Grenier, “Lighten Up” is a web series that spotlights bands as they reduce their carbon footprint on tour. One of the leaders of the pack, the Dave Matthews Band, engages their fans by setting up eco villages at concerts – complete with water stations (where aluminum cans are filled), sustainable products and organic food. Relying on biodiesel tour buses and recycling stations everywhere, “We wanted to give fans a bigger experience than just the music and the show,” says Stefan Lessard, the bassist who's led the band’s green push. Checkout Grenier's own band The Honey Brothers as they lighten their load.
eGuider: Melissa Roth
Journalist, Author, Web Producer
Melissa Roth has written story extensions and webisodes for HBO shows including Entourage, Big Love, Sex & the City and John from Cincinnati. The author of two books (On the Loose and The Left Stuff), has written for The Washington Post, Rolling Stone and Self magazine. She is currently producing two web series, Miss Beasley's Pick-Up School for Girls and Byron's Barcalounger.