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Shredded Wheat Cereal
Eddie is a Failure
One of the best examples of branded entertainment I've seen - Post manages to make a cereal synonymous with octogenarians sexy. Even though they mention the words 'shredded wheat' about a dozen times, it doesn't feel like a commercial. It's a smart, fun comedy series that's expertly cast, and draws you into a century-old brand in an innovative way. And don't be surprised if you get a sudden craving for the shredded goodness. Or, an odd affinity for Frank Druffel, the eccentric President of the Shredded Wheat Factory. Oh, wait, maybe that's just me.
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.