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"Heroes" Creator Tim Kring on Transmedia Storytelling
Docs & Non-Fiction (Art & Entertainment), Other Gems (Behind the Scenes)
[ 9:17 - from YouTube ]
Transmedia storytelling is a hot topic right now, and "Heroes" creator, Tim Kring, weighs in with his thoughts on how he uses all forms of media - TV, web, gaming devices, books and graphic novels - to dig deeper into the storyline and bring richer interactions to the characters. Interviewed by Scott Kirsner, editor of CinemaTech, it's interesting to hear how he refers to the story as a 'cannon' of possibilities and ways to 'shoot' different plotlines through multiple formats that add to the tapestry of the show, and bring the mythology behind it to life. He also touches on user-generated content and fan fiction. And it turns out he's a total techie. Power to the geeks!
eGuider: Gennefer Snowfield
Writer, Producer, Branded Entertainment Specialist
Gennefer is a writer, producer and founder of Space Truffles Entertainment, a boutique digital media agency specializing in branded entertainment, web series and transmedia narratives that connect content and commerce through immersive, multi-platform experiences. A new media strategist and advisor, Gennefer is considered a thought leader in branded entertainment and speaks on topics ranging from digital storytelling to augmented reality. She's consulted for just about every major brand from Coca Cola to Microsoft and web series like The Steps, Full Nelson and The Time Shifters. She's also produced several comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. With over a decade in traditional and web marketing, Gennefer develops compelling brand encounters and multimedia experiences that are changing the face of interactive entertainment.
