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Old Spice Commercial Featuring Bruce Campbell
Everyone's been talking about the latest Old Spice commercial 'The Man Your Man Could Smell Like' (OK, mostly me) but it bears noting that Old Spice has a long legacy of creative, attention-grabbing ads and this one featuring Bruce Campbell (now lighting up the screen on Burn Notice) is a prime example. And one thing's for certain, Procter & Gamble knows that the best way to get men to use their products is to appeal to the women who are fantasizing about the men in their commercials!
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.