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Volkswagen: See Film Differently - Dudeism
Other Gems (Advertisements, Branded Entertainment), Viral (Viral ads)
[ 0:59 - from YouTube ]
This video is Part of Volkswagen's "See Film Differently" campaign to promote the brand's support of independent film; it celebrates the religion of Dudeism and the film The Big Lebowski. I think this is a great approach to the marketing of products through integrated advertising and product placement in online videos. It made me feel good about Volkswagen, Independent Film and more importantly the religion of Dudeism. "If we all lived a little bit more like "The Dude," if we all brought more "Dude" into our lives, the world would be a better place."
eGuider: Tim Street
Chief Creative / CEO APE Digital Inc.
Tim Street is a Writer, Producer, Director, and Creator/Executive Producer of the popular viral video French Maid TV. As one of the industry’s most successful viral video producers, his online videos have totaled over 35 million downloads and his productions constantly skyrocket to the top of the charts. In addition to creating online viral videos, Tim is a sought after paid speaker and award-winning short form director. In 2008 Tim launched APE Digital a multi-platform digital studio that focuses on the creation and acquisition of emotionally engaging content for young men. Tim's speaking credits include Digital Hollywood, Mac World, Blog World, NATPE, New Media Expo, ITVFest, LATVFest, Inbound Marketing Summit, Promax BDA and Podcast Academy. Tim has produced short and long form TV for Paramount, Universal, Warner Bros., ABC, CBS, NBC, FOX, The WB, UPN, Fine Living, Food Network, Game Show Network, Nickelodeon, Spike TV and many others. Tim sits on the Advisory Board of the Association for Downloadable Media (ADM), an industry association focused on providing advertising and audience measurement standards for episodic and downloadable media. In 2009 Tim was inducted into the International Academy of Web Television. Tim blogs at 1TimStreet.com. He resides in Los Angeles and is represented by United Talent Agency.
