Featured Viral:

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  Toolz of the New School: The Million Marijuana March

  (Shock)
  [ 4:56 - from eGuiders ]

  For the annual Pot Parade in New York, Toolz delivered a riotous time for all. This already ridiculous freak fest of paranoid stoners is compounded by an overwhelming police presence. The Toolz family attends the parade dressed up as narcs, imitating the undercover police—because hey, what are they gonna do? Arrest them for impersonating an officer impersonating normal people? view

  

  Core eGuider Marc Ostrick
  Co-Founder, eGuiders
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  Air New Zealand: The Bare Essentials of Travel Safety

  (Shock)
  [ 3:28 - from YouTube ]

  In an effort to get consumers to pay attention to in-flight safety procedures, the staff of Air New Zealand stripped down to the bare essentials. Literally. Watch closely as the unclad crew unveil all the rules and regulations, wearing nothing but a smile. It's definitely a unique way of getting passengers to take notice of content they would typically tune out, so long as Air New Zealand doesn't mind associating its brand with attendants in the buff.  But there's no denying it's memorable, and hopefully, viewers will retain the important facts. Or, should I say, the 'naked' facts? I don't know about you, but I can't remember a thing unless it's unfettered by pesky clothes. Either way, it certainly shows that Air New Zealand has absolutely nothing to hide! view

  

  Writer, Producer, Branded Entertainment Guru Gennefer Gross
  Writer, Producer, Branded Entertainment Specialist 
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  The Maury Povich Home Paternity Test

  
  (Viral ads)
  [ 0:57 - from YouTube ]

  Home paternity tests can cost anywhere from $79 to hundreds of dollars, but knowing if you are the "Baby Daddy" for sure... that's priceless. view

  

  Core eGuider Tim Street
  Chief Creative / CEO APE Digital Inc. 
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  Hover Scooter

  (Time Capsule)
  [ 1:10 - from YouTube ]

  If you thought hoverboards were cool (I certainly did) than this scooter is right up your alley. This vehicle is one of those retro-futuristic gadgets that never came to fruition (and maybe for good reason). Nonetheless, let's keep our fingers crossed that environmentally friendly hovercars will soon be on their way.  view

  

  Core eGuider Drew Blatman
  Filmmaker, Sunset Television
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  Vader Sessions

  
  (Dubbed Over)
  [ 9:26 - from YouTube ]

  Fanboy alert! This is what happens when a lonely Final-Cut-Pro-savvy-Han-Solo-worshipper has too much time on his hands - you get the brilliant "Vader Sessions." Sometimes there is nothing like a good lip-sync, especially when it involves one of America's most celebrated actors and his casting as a 6'6" cyborg. We all know Vader, but some of us may not know that he has the same insecurities that we all harbor. Please note: one instance of the "n-word" and liberal use of Billy Joel. view

  

  Guest eGuider Ryan Dean
  Associate Producer, Chocolate News
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  Will It Blend?: Makeup

  (Viral ads)
  [ 1:34 - from YouTube ]

  In this series from Blandtec they grind up everything from iPods to rubik's cubes to show off the superiority of their blenders. It's a brilliantly simple viral ad campaign that gets the job done.  view

  

  Core eGuider Nicole Boettcher
  Film Distributor
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  160 Greatest Arnold Schwarzenegger Quotes

  
  (Mashup)
  [ 9:59 - from YouTube ]

  Come on admit it. You have found yourself saying one or more of these Arnald Schwarzenegger quotes from time to time. Which one is your favorite? view

  

  Core eGuider Tim Street
  Chief Creative / CEO APE Digital Inc. 
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  Rolo at the Movies

  (Viral ads)
  [ 0:35 - from YouTube ]

  This is a story of loyalty... whether or not one man can remain loyal to his girl when someone more attractive comes along.  Would you go this far?  Watch and ask yourself that burning question. view

  

  New Media Producer John Rota
  Film, TV & New Media Producer