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Save the Station, Save the World
'Mental Beast' is a unique new comedy series featuring Vancouver's finest comedians, actors and performers that tells the story of fictitious radio station, KRML, on the verge of collapse. To bring the story to life, the series has a transmedial bend and will be broadcast as both audio and video, bouncing between the two media experiences to air the radio show and spotlight the station's behind the scenes happenings.
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.