Borrowing a page from top brands like Heinz and Vespa, President Obama’s team has outsourced their health care reform advertising to the cheap and ingenious resources of the masses – issuing a “Video Challenge” to the creative set. This clever spot, created by a New York sketch comedy troupe, made the Top 20 list -- a twist on the public option that asks, "what if we all paid for private police insurance, and were punished for previous 911 calls?"