Send to a Friend
Serve & Protect
Borrowing a page from top brands like Heinz and Vespa, President Obama’s team has outsourced their health care reform advertising to the cheap and ingenious resources of the masses – issuing a “Video Challenge” to the creative set. This clever spot, created by a New York sketch comedy troupe, made the Top 20 list -- a twist on the public option that asks, "what if we all paid for private police insurance, and were punished for previous 911 calls?"
eGuider: Melissa Roth
Journalist, Author, Web Producer
Melissa Roth has written story extensions and webisodes for HBO shows including Entourage, Big Love, Sex & the City and John from Cincinnati. The author of two books (On the Loose and The Left Stuff), has written for The Washington Post, Rolling Stone and Self magazine. She is currently producing two web series, Miss Beasley's Pick-Up School for Girls and Byron's Barcalounger.