This is by far the strangest example of branded entertainment I've seen in a while.  The song is incredibly catchy and the video features hedges that have been groomed with Edward Scissorhands-esque precision.  But that's not so weird, is it?  It is when you take into account the fact that these women are singing about keeping their nether regions trimmed and neat.  Enjoy (unless you have some chores to do...).