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Music (Live), Other Gems (Branded Entertainment)
[ 3:58 - from Vimeo ]

Branding firms are constantly trying to stay ahead of consumers by feeding them ads without them even realizing it. Ito Partners does it well with this series of spots for Morgans Hotel Group taking place at the Royalton Hotel in NYC (swanky!). I mean, who wouldn't want to stay at a hotel where an impromptu concert can happen at any moment?

John Rota

eGuider: John Rota
Film, TV & New Media Producer

John is a producer who specializes in smart, thought-provoking films, television, and web series.  He has worked on many Emmy Award winning shows, including the documentary Legendary Nights, chronicling the 12 best fights in HBO's 30 years of boxing.   While in development at HBO Films, he worked on Bury My Heart at Wounded Knee, based on the best-selling novel by Dee Brown.  His company, Divine Madman Productions, is currently developing a web series entitled 13Fights, based on John's experience working and living in the boxing world.

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