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I'm in the business of branded web series, so I'm always scouring the web for good examples of it done well and... bada boom, bada bing, 'FilmFellas' hit me like a waft of garlic! Created and produced by Zacuto, a custom camera company, the series was developed to appeal to the issues and topics of importance to their audience, filmmakers. Beautifully shot, no doubt exemplifying the quality of their equipment, there is no heavy branding whatsoever -- just smart commentary from industry professionals over some chianti and linguine (a brilliant nod to 'GoodFellas'). Not only did the series prompt me to explore their website further, it actually offered valuable insights on the changing digital entertainment landscape. Bellissimo!
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.