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STILLERSTRONG
Ben Stiller Calls President Clinton About Helping Haiti Together
Comedy (Broad), Viral (Viral ads)
[ 3:17 - from YouTube ]
Watch a funny Ben Stiller video and support a good cause. Taking a page from Lance Armstrong, Ben decided to partner with Save the Children to start Stillerstrong, helping kids in need in Haiti. To kickstart the initiative, Ben places a call to Bill Clinton to get his support, and the former President schools him on geography, advises him to buy a map and admonishes him for hogging the microphone in Rock Band.
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.
