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AXE Detailer Cleans Your Balls
Branded entertainment folks like myself would kill for a client with this much... well, balls. Axe's latest campaign, complete with Twitter hashtag, #axecleansballs, is a bold video showing that the popular male cleanse does, in fact, clean dirty balls of all shapes and sizes. So, in the world of grimy balls, it would appear that there's a soap for that.
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.