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Good Cop, Naked Cop
Comedy (Broad), Other Gems (Branded Entertainment), Viral (Viral ads)
[ 2:40 - from YouTube ]
Sure, you're familiar with the "Good Cop, Bad Cop" routine. But ever heard of the "Good Cop, Naked Cop" trick? Guaranteed to get any suspect to sing -- just bring out a hairy naked cop and you'll get all the deets you need. The video is a clever viral ad for Cheerwine, a 92-year-old Southern soda maker updating its marketing strategy.
eGuider: Daisy Whitney
Multimedia Reporter, Journalist, TV Week, New Media Minute
Daisy Whitney is a writer, producer, on-air correspondent, podcaster and expert in the new media business. She writes and reports for Beet.TV, NBC's KNTV, MediaPost, TVWeek’s NewsPro, Emmy Magazine and This Week in Media. As a senior content producer, she programs conferences for iMedia. She is also the host and creator of the New Media Minute, her own weekly news report on the business of online video that is produced in partnership with NATPE and carried on Beet.TV, the Huffington Post and ABCNews.com. Daisy also provides strategy consulting on online video. She is the author of the forthcoming novel THE MOCKINGBIRDS, to be published by Little Brown. Her Web site is daisywhitney.com.
