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Joss Whedon on Dr. Horrible and How Writers Can Control Their Own Destinies in New Media

Docs & Non-Fiction (Art & Entertainment, Profiles), Other Gems (Behind the Scenes)
[ 5:05 - from YouTube ]

I'm a self-confessed Joss Whedon fan(atic), and his body of work speaks for itself, so I hung on every word of this video where he offers advice and insights for writers who are trying to forge ahead in new media. My favorite nugget was, "If something is entertaining enough, people will watch it until it is over." And as it turns out, I'm more like the storytelling master than I thought because he claims that all you need to do to be like him is stop working out and get no sleep. Check and check. Long live new media!

Gennefer Gross

eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist 

Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host.  She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.

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