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The Making of Old Spice's Commercial: The Man Your Man Could Smell Like

Docs & Non-Fiction (Art & Entertainment, How-To), Other Gems (Behind the Scenes)
[ 19:35 - from YouTube ]

Proctor & Gamble hit a home run with their recent Old Spice commercial, 'The Man Your Man Could Smell Like,' particularly the special effects leading up to one of the most re-tweeted lines ever -- 'I'm on a horse.' So, Leo Laporte of TWiT Live interviewed the folks over at Wieden & Kennedy who created the ad to learn how this viral sensation was made. And dare I say the 'making of' is as fascinating as the commercial itself.

Gennefer Gross

eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist 

Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host.  She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.

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