There's a lot of creative innovation coming out of Australia right now, and this web series to promote McDonald's new Angus burger is a perfect example. A scripted spoof of a reality cooking show, the series follows the fate of two chefs vying for the coveted title of 'Macca's Chef'. Up against one of Oz's finest Angus burger makers, this smart piece of branded entertainment takes the golden arches to a whole new level. And may have you asking, 'do you want chips with that?'
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I'm not a big fan of late night TV but I love this show. I've always wanted to see them film this live, but at least I can watch it on Joost anytime!
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Has the economy hit so hard that even NBA star Stephon Marbury has to wait for the bus?! One passerby seized the moment by grabbing his camera and shooting some improv with the basketball star. Stephon complied, and now we have one of the most random virals ever. Even the theme song is catchy.
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This video offers a rare glimpse into the annual global rite of Islam of performing Hajj, on a pilgrimage to Mecca among 3 million other Muslims. Images are not allowed throughout many of the holy lands, so this clandestine documentary is an eye-opening experience for a Westerner at the largest gathering of the world, what the most faithful wait their lifetimes to see.
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Nearly every brand is trying to crack the branded entertainment nut these days, and there's been a few gems that have come out those efforts, like this web series, 'Meet the Beckers,' developed by Audi. There's always been fierce competition between Audi, BMW and Mercedes in the luxury vehicle market, and this comically depicts that, showing the overly eccentric yuppies and otherwise pretentious members of the Becker family driving rival cars. The star of the show is well-groomed, has a beautiful girlfriend and, you guessed it, drives an Audi. Hey, I said it was funny. I didn't say it wasn't heavy handed.
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Lovable Mel of HBO's "Flight of the Conchords" has her own video blog. Mel is a very passionate person you know --- about art, her dogs, erotic dreams, and of course, Bret and Jemaine. Really funny and in perfect tone with the comedy series, starring Kristin Schaal.
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'Mental Beast' is a unique new comedy series featuring Vancouver's finest comedians, actors and performers that tells the story of fictitious radio station, KRML, on the verge of collapse. To bring the story to life, the series has a transmedial bend and will be broadcast as both audio and video, bouncing between the two media experiences to air the radio show and spotlight the station's behind the scenes happenings.
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It's a tough world for artists. I recently ran across a story about architects having to adapt to the more austere demands of recession-battered companies. This comedy series capitalizes on that trend, with a nod to anyone who's had to accept work they view as "beneath them." I'm sure that you, like me, have never had that happen...
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Modeling isn't as easy as we all think, and it's certainly more competitive than most of us understand. Cato, Austria, and Madeline are the three aspiring runway models of Model.Live, a series of webisodes that shows us what young models go through to get to the top. Watch to see the challenges each model must endure in the following weeks.
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