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Kellogg's Pays the Price for Firing Michael Phelps
Docs & Non-Fiction (News, Sports), Other Gems (TV Clip)
[ 0:59 - from YouTube ]
Michael Phelps is a gifted swimmer. We can't deny that. But if you're like me, you doubted his effectiveness as a sponsor for food companies - especially after the recent "Bong-gate" scandal. This clip illustrates just what kind of influence Phelps had on Kellogg's consumers. It's shocking, to say the least.
eGuider: Marc Ostrick
Co-Founder, eGuiders
Marc’s a filmmaker and new-media activist at heart. He recently produced and directed segments for Obama’s historic American Stories, American Solutions television special. In 2007, Marc was fortunate to break new ground on HBO’s John From Cincinnati as the first new-media filmmaker embedded into a television series to organically extend the characters and universe of the show online. In 2005, working with Fox Television and Verizon, Marc got to direct 24: CONSPIRACY - the first original mobile series that was created as a spin-off of the hit TV show 24 and was nominated for an Emmy Award. When he’s not creating content or telling everyone he knows about amazing online videos, Marc is hanging out with his beautiful wife and little girl.
