Core eGuider: Eli Batalion
Writer / Producer
Arbor Day Gazelle
Comedy (Broad), Other Gems (Branded Entertainment), Viral (Animals)[0:32, from YouTube]
Companies ought to take a page out of Virgin Mobile's socially responsible strategy - reference Arbor Day by making an absurd video with blase animal cut-outs commenting on forest destruction and tying them to the printing of monthly bills. Wickedly clever.