Core eGuider: Daisy Whitney
Multimedia Reporter, Journalist, TV Week, New Media Minute
Novak Djokovic Scores On and Off Court
Comedy (Broad), Other Gems (Branded Entertainment), Viral (Viral ads)[1:59, from YouTube]
Serbian tennis champ Novak Djokovic sure knows how to make the most of his time. All while chasing a ball, he manages to flirt with a girl using Navy Seals, nipple tassels, a bucket of water, and a poodle balloon. This viral video was created by a Berlin ad agency on behalf of tennis racket maker Head.