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Write the Future

Docs & Non-Fiction (Sports), Other Gems (Advertisements), Viral (Viral ads)
[ 3:14 - from YouTube ]

On the eve of the World Cup, Nike has recruited Hollywood director Alejandro G. Iñarritu (21 Grams, Babel) to create this three-minute salute to the game that connects the continents.  With a star-studded cast of the expected (players including Cristiano Ronaldo, Ronaldinho, Landon Donovan) and the unexpected (Kobe Bryant, Roger Federer and Homer Simpson!), the film captures all the white-knuckled tension and split-second glories of the game's biggest moments. Launched exclusively on, the viral film is scheduled for a "global rollout" across 32 countries, rippling like a pixelated human wave across the hemispheres.

Melissa Roth

eGuider: Melissa Roth
Journalist, Author, Web Producer

Melissa Roth has written story extensions and webisodes for HBO shows including Entourage, Big Love, Sex & the City and John from Cincinnati. The author of two books (On the Loose and The Left Stuff), has written for The Washington Post, Rolling Stone and Self magazine. She is currently producing two web series, Miss Beasley's Pick-Up School for Girls and Byron's Barcalounger.

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