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19th Century "Branded Entertainment"
Ever wonder how â€œsoapâ€ operas were born? The very first product placement likely occurred in this 1880s Lumiere film. With an entire parade of sweaty, marching Frenchmen - can you think of a better place to sell soap? The question is, why isnâ€™t anyone stopping to buy it?
eGuider: Melissa Roth
Journalist, Author, Web Producer
Melissa Roth has written story extensions and webisodes for HBO shows including Entourage, Big Love, Sex & the City and John from Cincinnati. The author of two books (On the Loose and The Left Stuff), has written for The Washington Post, Rolling Stone and Self magazine. She is currently producing two web series, Miss Beasley's Pick-Up School for Girls and Byron's Barcalounger.