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19th Century "Branded Entertainment"

Other Gems (Film Clip), Viral (Time Capsule)
[ 0:46 - from YouTube ]

Ever wonder how “soap” operas were born? The very first product placement likely occurred in this 1880s Lumiere film. With an entire parade of sweaty, marching Frenchmen - can you think of a better place to sell soap? The question is, why isn’t anyone stopping to buy it?

Melissa Roth

eGuider: Melissa Roth
Journalist, Author, Web Producer

Melissa Roth has written story extensions and webisodes for HBO shows including Entourage, Big Love, Sex & the City and John from Cincinnati. The author of two books (On the Loose and The Left Stuff), has written for The Washington Post, Rolling Stone and Self magazine. She is currently producing two web series, Miss Beasley's Pick-Up School for Girls and Byron's Barcalounger.

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