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Air New Zealand: The Bare Essentials of Travel Safety

Docs & Non-Fiction (How-To), Other Gems (Branded Entertainment), Viral (Shock)
[ 3:28 - from YouTube ]

In an effort to get consumers to pay attention to in-flight safety procedures, the staff of Air New Zealand stripped down to the bare essentials. Literally. Watch closely as the unclad crew unveil all the rules and regulations, wearing nothing but a smile. It's definitely a unique way of getting passengers to take notice of content they would typically tune out, so long as Air New Zealand doesn't mind associating its brand with attendants in the buff.  But there's no denying it's memorable, and hopefully, viewers will retain the important facts. Or, should I say, the 'naked' facts? I don't know about you, but I can't remember a thing unless it's unfettered by pesky clothes. Either way, it certainly shows that Air New Zealand has absolutely nothing to hide!

Gennefer Gross

eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist 

Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host.  She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.

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